Chanyanan Somthawinpongsai (Shinawatra University, Thailand)
Ladawan Wattanaboot (Shinawatra University, Thailand)
Simon McIver (Srinakharinwirot University, Thailand)
Abstract
In an increasingly globalized world, effective professional communication and intercultural competence are essential skills. In this presentation, we explore the role of English for specific purposes (ESP) in empowering individuals to navigate diverse cultural landscapes within professional contexts. By focusing on targeted language training, ESP courses enhance both linguistic abilities and cultural awareness, crucial for building bridges across different cultural backgrounds. In this talk, we will discuss practical strategies for integrating compassion, connection, and criticality into ESP curricula, emphasizing how these elements can foster a more inclusive and empathetic approach to global communication. The presentation aims to demonstrate how ESP can not only improve language proficiency but also cultivate a deeper understanding and respect for cultural diversity, thereby contributing to more harmonious and effective international interactions.
Research Paper (In person; 25 minutes)
English for Specific or Academic Purposes
General Interest
About the Presenters
Dr. Chanyanan Somthawinpongsai is the associate dean of the School of Liberal Arts at Metharath University. She holds a PhD in sociology (new media) and has a rich background in communication arts and community development. Dr. Somthawinpongsai specializes in online marketing, marketing communication, cultural capital management, and English for specific purposes (ESP). She has published extensively in high-impact journals and served as a consultant and keynote speaker. Her research focuses on integrated marketing communication, social media, and enhancing professional communication through ESP.
Dr. Ladawan Wattanaboot is a distinguished scholar in language education, currently affiliated with Shinawatra University. She earned her PhD in language education from Edith Cowan University in Perth, Western Australia, in 2004. Dr. Wattanaboot also holds a master’s degree in English from Srinakharinwirot University, Maha Sarakham Campus, and a bachelor’s degree in English from Mahasarakham University. Her research focuses on English language learning styles, communicative language teaching, and web-based collaborative learning. Additionally, Dr. Wattanaboot has expertise in English for specific purposes (ESP), helping to tailor English education to meet the needs of specific professional and academic fields. She has published numerous articles in respected journals, significantly contributing to the field of English language education.
Mr. Simon McIver is a graduate of Notre Dame University, Australia. He currently teaches at the graduate school of Srinakharinwirot University in Bangkok, Thailand. He is responsible for numerous academic duties, as well as teaching and testing master’s and PhD students from every department in the university. He is interested in teaching speaking and listening in order to improve students' English language competencies and the general enhancement of the speaking and listening skills of EFL students.
